Jul 27In The AI-World of marketing: Briefing instead of promptingAs the field of artificial intelligence continues to develop, how we interact with and understand generative AI models becomes increasingly important. A key aspect is the difference between “briefing” and “prompting” when using generative AI. …2 min read2 min read
May 28A handful of links week 21This is a translated version of my weekly newsletter with a handful of links that I’ve read during the last week. If you read Swedish you can have it in your mail every Wednesday by subscribing here: En handfull länkar As a self-consultant, this is a thought-provoking text about the…Links2 min readLinks2 min read
May 28A handful of links week 20This is a translated version of my weekly newsletter with a handful of links that I’ve read during the last week. If you read Swedish, you can have it in your mail every Wednesday by subscribing here: En handfull länkar Richard Yao poses four significant questions about the future of…Links2 min readLinks2 min read
May 28A handful of links week 19This is a translated version of my weekly newsletter with a handful of links that I’ve read during the last week. If you read Swedish, you can have it in your mail every Wednesday by subscribing here: En handfull länkar What is needed for innovation not to remain with the…Links3 min readLinks3 min read
Jan 5Why “the best camera is the one you have on you” is wrongYou’ve probably heard the saying “the best camera is the one you have with you.” It’s supposed to mean that it doesn’t matter what kind of camera you have, as long as you have one on hand to capture the moment. But is this really true? …Photography2 min readPhotography2 min read
Dec 11, 2022The plan for my photo gear in 2023I think it’s interesting seeing that there are two different, very different ways to look at photography. It might depend on the goal, for example, photo or video, since video is an essential feature for today’s digital cameras. But also something else; maybe where you drive your inspiration from. Casey…Photography3 min readPhotography3 min read
Nov 21, 2021Some things about MetaverseThere are currently two basic attitudes to Metaverse in the world: either it is star-eyed fascination or complete distancing and mocking the phenomenon. I would dare to say that the considerable reach and altitude the discussion get right now, Zuckerberg’s choice of changing the name from Facebook Inc. to Meta…Metaverse7 min readMetaverse7 min read
Mar 18, 2019Goodbye Casey NeistatThe social media backlash is stupid. I can’t really say how insanely stupid the most of the arguments are. And when creators, influencers and such starts to whine about that social media is bad and that they will use it less: I sort of snap. I hate inconsistency. I might…Social Media3 min readSocial Media3 min read
Jan 27, 2019Influencers that don’t like social mediaInfluencers that talk down being on social media is the most peculiar phenomena for a long time. Strange logic. And a great way to distance themselves to their audience. They seem ignorant to the fact they are big influencers because of one thing: social media. …Social Media3 min readSocial Media3 min read
Dec 30, 2018Three wishes for the new year of digital marketing(A slightly different version in Swedish was published in the marketing business site Resumé Insikt) Predictions and outlooks of next year did hit us as every December. I myself have done it in different fashion last ten years. But this year has been somewhat different: tech lash, Cambridge Analytica, a…Marketing3 min readMarketing3 min read
